What to Look for in an Accountant for Your Small Business

What to Look for in an Accountant for Your Small Business

Hiring the right accountant can make or break your small business. From managing taxes and payroll to offering financial insights that help you grow, a good accountant isn’t just a number-cruncher; they’re a strategic partner.

But how do you know who’s the right fit for your business?
Here’s a straightforward guide on what to look for in an accountant, so you can make a confident, informed decision and avoid costly mistakes.
1. Relevant Experience with Small Businesses
Not all accountants are created equal. Some specialize in large corporations, while others understand the unique challenges faced by small business owners.
What to look for:
  • Experience working with businesses in your size or industry.
  • Familiarity with local tax laws and HMRC requirements.
  • Examples or case studies of how they’ve helped similar clients.
2. Clear and Honest Communication
You don’t need an accountant who speaks in jargon. You need someone who can explain things clearly and help you understand your numbers.
What to look for:
  • Easy-to-understand advice and updates.
  • Willingness to educate you, not just report to you.
  • Prompt responses and open availability.
3. Attention to Detail and Compliance Knowledge
Small businesses can’t afford costly tax errors or compliance issues. An ideal accountant pays attention to the fine print and stays up to date with tax legislation and filing deadlines.
What to look for:
  • Accuracy and thoroughness in reports.
  • Knowledge of VAT, PAYE, self-assessment, and year-end filings.
  • Proactive reminders about important tax dates.
4. Technology-Driven and Cloud-Friendly
In today’s digital age, your accountant should be comfortable using cloud-based software like Xero or QuickBooks. This allows for real-time access, faster updates, and better collaboration.
What to look for:
  • Proficiency in cloud accounting platforms.
  • Ability to help automate tasks like invoicing and reconciliation.
  • Secure data handling and digital communication tools.
5. 📊 Strategic Thinking and Business Insight
Beyond just compliance, a great accountant helps your business grow and succeed. They should be able to provide insights on cash flow, budgeting, forecasting, and profit improvement.
What to look for:
  • Financial analysis and reporting services.
  • Tax planning and advisory.
  • Willingness to act as a long-term financial partner, not just a service provider.
Bonus: Red Flags to Watch Out For
  • Vague about pricing or charges hidden fees.
  • Doesn’t offer a clear service agreement.
  • Lacks professional certifications or up-to-date knowledge.
  • Only communicates when it’s tax season.
Why Work with Asegun Limited?
At Asegun Ltd, we specialize in supporting small businesses across the UK with reliable, honest, and forward-thinking accounting services. With 25+ years of experience, we combine human expertise with smart technology to help you:
  1. Stay compliant.
  2. Make informed decisions.
  3. Save time and reduce costs.
  4. Focus on running and growing your business.
Final Thoughts
Choosing the right accountant isn’t just a checkbox, it’s a long-term investment in your business success. Look for someone who understands your needs, communicates clearly, uses the right tools, and goes beyond the basics to offer strategic support.
Looking for an accountant who truly understands small businesses?
Contact Asegun Ltd today for a free consultation and discover how we can help your business grow with confidence.
Join the discussion